Luvable

Luvable is best known for soft, reliable baby basics — the kind of layette essentials parents restock again and again throughout the newborn and infant stages. Zubaida's Luvable collection focuses on this everyday-essentials niche, covering items like hooded towels, bibs, and basic layette pieces designed with consistent softness and simple, functional styling.

Where some brands in our lineup focus on fashion styling, Luvable's identity centres almost entirely on comfort and reliability for daily-use items. This makes it a popular choice for parents restocking frequently-used essentials — hooded towels that need frequent washing, bibs that go through daily wear, and other basics where consistent softness matters more than styling variety.

What Luvable is known for:

- Soft, absorbent hooded towels and washcloth sets for daily bath time use

- Everyday bibs and burp cloths designed for frequent washing without losing softness

- Basic layette pieces that prioritise comfort and simplicity over trend-driven prints

- Consistent quality across repeat-purchase essentials, useful for parents who've found what works and want to keep restocking the same reliable item

A commonly asked question is how Luvable compares to Zubaida's own in-house basics like Little Darling or Zubaidas Exclusive. The main distinction is brand origin and specific product focus — Luvable specialises narrowly in bath and layette basics with an internationally recognised name, while Little Darling and Zubaidas Exclusive cover a broader range of newborn essentials under Zubaida's own quality-checked in-house labels. Many parents mix and match across these brands for different item types rather than sticking to just one.

Luvable's hooded towels and bibs pair naturally with items from our Bath Time hub, particularly alongside our Baby Hooded Towel collection and Baby Bibs collection, which include Luvable stock alongside other brands organised by product type rather than brand name.

All Luvable products on Zubaida's are genuine, quality-checked stock, and ship nationwide across Pakistan with cash on delivery available. A 7-day exchange policy applies.